Done properly, a business blog can have a multi-faceted benefit to your business. It can do more than just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Yet if this is taken up haphazardly, or even worse, indifferently, you’re going to be preaching to the choir, and wondering why you started this dumb blog in the first place.
One the best ways we know of to start building a blog audience is through the use of paid ads. This doesn’t have to cost you an arm and a leg, and it can bring about great results if you give it a little time. Here are 5 suggestions for buying that traffic.
5 Places to buy paid ads for your blog
Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is terrific for showcasing your best blog posts, and it carries the added benefit of getting your content on major sites with massive readership you may not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads – If you haven’t begun using Facebook ads yet, you are definitely missing the boat. The most robust ad targeting available on the Web allows you to precisely target your ads, and get in front of precisely who you want to see to your pages!
Google Adwords – The granddaddy of paid ads is still kicking, and can be useful primarily for their vast reach in online advertising. Care should be taken here not to get taken to the cleaners, however.
LinkedIn Sponsored Updates – This can be especially suitable for your blog post if you cater to professionals in any sense. These ads are taken more seriously than most, and are a bit more expensive, but the good news is that there’s an eager audience awaiting your great content.
Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be useful if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!