How to Market Effectively on a Small Budget
Okay, we all can agree that not every business enjoys an ample marketing budget, allowing you to take advantage of every opportunity on the planet. Even large companies have limitations, and working creatively within your means, however meager, is a key to success online.
So in this post we’re going to check out 5 effective ways you can market your business on a limited budget. We’ll detail them; all you have to do is do them!
5 Methods to Effectively Market your Roofing Contractor Business with on a Small Budget
Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects spend time. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in numerous ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!
Build an Email List – If you have yet to start building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and then you should be making enough to warrant upgrading to a paid account. Use these lists to communicate news and views about your business and industry, and build up your authority.
Create a Destination Blog – Creating a blog that grows in stature, has repeat visitors and is shared widely is a huge asset for a small business on a limited budget. You can really do anything at all from your blog platform; build your lists, conducts surveys, hold contests, build authority, announce new products and sales. Make your blog the hub of activity around which your business operates.
Get Visual – These days we are a visual bunch, and it’s an established fact that visual content engages and interests your audience many times more than simple text. Make use of videos, infographics, memes, images and other visuals with everything you do. You will secure less bounces, more engagement and ultimately better results.
Dip your Toes into Paid Ads – Don’t be scared off of paid advertising simply because you have a small budget. There are many platforms that allow you to run ads to highly targeted people for mere pennies. Facebook and Twitter ads can be had for low prices, and your daily budget doesn’t have to exceed just a few dollars. Mobile ad platforms are even less expensive. Check this out today!
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