Learn What You Need to Effectively Track your Website Data
Considering the many hats small business owners are compelled to wear, it’s hardly surprising that
tracking your website visitors falls pretty far down the list of things to do. That’s a shame, because having this data working for you can often be the difference between a successful or failed campaign.
The first and sometimes only reason this doesn’t happen is that it’s a technical area, and most of us aren’t up to speed on what it takes to make it happen. Is it a software you have to buy, or who’s going to make it work the way it should? Let’s check out the answers you need to these questions, and get you started out collecting your data today.
Tools to begin collecting and analyzing data
There are lots of tools available out there for tracking and collecting website data, but for those just starting out the best option is definitely Google Analytics.
Google Analytics is a free tool provided for you that gives you a glimpse into how visitors are using your pages. Not just that, it cuts down on customer acquisition costs by allowing you to target your marketing, organic search and advertising campaigns far more effectively. This tool has more in it than you’ll probably ever use!
What sort of data do you need to track?
There is a wealth of items you may want to track, but at the start here are 5 important ones that everyone needs to look at.
- Traffic sources – Knowing where your traffic is coming from is key to understanding and implementing your marketing campaigns. Very often you may be surprised at what you discover!
- Conversions – This metric provides invaluable data regarding conversions, allowing you to make any necessary changes to increase your conversion rates.
- Keywords – Understanding the keywords people are using to find your pages is very important, and can lead to more and better traffic.
- Top pages – Which pages are performing the best? This data shows you how many visits each page gets, and helps you understand how people are viewing your site overall.
- Time on page – The more time people spend on your page, the better it will do in the search results.
The capability to track and understand your website data is key to making good and profitable decisions in your small business. Begin tracking today!