Do you have what you feel is a good offer or lead magnet that is floundering, and you’re not exactly sure why? Oftentimes marketers set up wonderful funnels and marketing materials that ought to work well, but for some reason don’t.
You might be surprised to learn that a lot of the time it’s our own fault traffic and conversions are lacking, and usually as a result of very simple ways we are shooting ourselves in the foot.
Let’s check out 7 ways you may be killing your own traffic and conversions without even being aware of it.
7 Ways to Sabotage your Traffic And Conversions
Site Duplicate Pages – First know that Google hates duplicate content. They will penalize your pages and perhaps your entire site if this is found in abundance. The main culprit is identical body content on multiple pages, even though they have different URLs and title tags. Try to create original unique content for each page you want to index.
Slow Page Loads – If your pages load slowly, you can count on your visitors bailing out of there as soon as possible, You have but a short few seconds, (some studies show less than 4!) to grab their attention and interest them. If you page won’t load in that time, sayonara!
Your Site Isn’t Mobile-Ready – By the end of 2016 many are predicting that mobile traffic will account for between 60-70% of all traffic on the internet. So it’s rather foolish to not optimize your pages for mobile business this very instant!
Your On-Page SEO Has Issues – Your Google rankings will depend largely on your on-page SEO, and if you have problems in this area, it’s time to correct them. These might include poor page loads, missing or poorly done title and description tags, and image optimization.
No Social Media Aspect – Social media signals on your page are widely believed to be a Google ranking factor, and even if they’re not, it’s a smart idea to allow your pages to be shared as far and wide as possible.
Poor Keyword Usage – Not optimizing your pages with one primary keyword and a bunch of secondary, (LSI) keywords is a prime reason why Google may not be able to properly index and send traffic to your pages.
Too Many Hoops to Jump Through – Finally, if you have forms you expect people to fill out in order to get a conversion, whether it be a mere opt-in or a sale, asking them for too much information is a conversion killer. Ask for only what you absolutely need, and no more!