Don’t Fear Google Analytics: Get Started with These 5 Reports
Using Google analytics can be a frightening experience for the uninitiated, and as a result many business owners forego it altogether. This is a mistake. Making friends with this magnificent tool is the beginning of understanding how and why your website is performing the way it is, and gives you remarkable insight as to how to correct things moving forward.
But everyone has to start somewhere, so in order to keep things simple, we’ve distilled it down to 5 reports within analytics you’ll want to watch. This is workable, and will give you a glimpse into just how powerful this tool can be for you.
5 Google Analytics reports you’ll want to view
Search queries – This is one of the easiest ways to use Analytics keyword data, You need to have your Google Webmaster account connected to your GA account to make this work, but you have to do that anyway. Once done, this report provides you with the keywords you are ranking for, how many impressions they’re getting, number of clicks, and your click-through rate.
Mobile device use – If your site is not optimized well for mobile, and Google has given us plenty of warning about an April 21st, 2015 algorithm change that will hurt sites that aren’t; this report shows you which pages are doing well with mobile.
Referral data – This report shows you which sites are sending you referral traffic. This is good to know, and if that traffic slows in the future you may want to look into why it is happening.
Session information – A report showing you data detailing how much time a visitor spends on your site, and on which pages and how long they are there. Since time on site and page is a large element in the search algorithm, this is highly prized information.
Pageviews and exit pages – The raw number of views a page gets is useful in many ways, and also the pages that people usually exit your site from is equally important.
Keeping a watchful eye on these basics will help you stay informed as to how well your pages are doing, and go a long way toward helping you better optimize your business.